The image of the webpage and the quality of the product should be consistent , and the webpage should not be beautiful and the product should not appear, or the product should be cheap and the webpage not beautiful. The product should be genuine, and the webpage image should be consistent with the service of the merchant. Design attaches importance to people's livelihood, and pursues the “root” of design life from the depth of culture. I think it is crucial. Design must have a strong local color, and it will not have cultural uniqueness without turning around in its own life. . However, in real life, some businesses do not pay attention to the differences in industry requirements for web design, coupled with the Chinese people ’s mentality, whether it is a web page showing building materials or a web page showing cosmetics, whether it is a web page that shows the characteristics of the northern region or a performance I heard that a certain color tone of the tourism webpage in South China can attract strong attention from consumers, so they swarmed up. The similarity of the webpage is high, and the industry recognition is not high. It is difficult to properly represent the corporate culture connotation.