Take the needs of the audience as the premise of designing the banner . For the banner used in web advertising, the audience is more interested in knowing more about the company or the product. Therefore, the task of the banner is to combine the overall effect of the website and leave it to the clickers. Impressed. From the perspective of thematic web pages, Banner should give the clickers a clear idea; from the perspective of the advertising web pages, the audience does not have a strong desire to click on the advertisements, so designers need to conceive from multiple aspects to attract consumers to click.