Banners for web ads are different from traditional ads. In traditional media ads, the previous model was "people-things-people". People rely on their senses to receive information, and the media are constantly evolving. Banner's communication method has risen a lot higher than the traditional advertising method. She has both extensive and direct communication, and it is a worldwide interactive form. Banner is mainly through the website, allowing the audience to click on the topic of interest, improve the click-through rate, and do not need to attach all the information to traditional advertising. Therefore, the nature of Banner determines that information transmission is inductive and inductive .
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