In terms of the banner of webpage advertising banner , how to attract audiences to click banner well, there are three main aspects. In the first aspect, in the short video advertisements, accompanied by beautiful music and interactive links, it gives viewers a feeling of being in it, thereby inducing consumers. In the second aspect, an interactive link is added to the advertisement banner, so that viewers can also have an interactive experience while watching the advertisement. It should be noted that interactivity should be considered as an indispensable part of Banner, and should not be regarded as an accessory. We can use a cyclical and gradual model to highlight the content conveyed by advertisements, and play a more attractive role. In the third aspect, the position of the banner is used to determine the size of the banner and the music is played or closed; or a mouse click is used to present a 2D or 3D picture presentation effect, which can better attract the audience.