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Where did the first fans of the public number come from? | Cold start of public number

The biggest difference between the public account and other platforms is that the content published by other platforms will be recommended by the system, thereby ensuring that the content can be seen by people.
However, the public account is a closed follower of the fan. After the content is sent, only the followers can see your content. Your content will not be distributed by WeChat. If your public account does not have a fan, it basically means 0 read. .




Without basic fans to make the groundwork, it is basically impossible to get communication.
Therefore, it is very important for the public account to cold start to obtain the first seed fans.
Cold start of the public number | How to get the first fan users

I used to do the campus number. The cold start was to invite students to pay attention to this public number while doing the questionnaire. I had about 50 basic fan followers in one day, and then slowly increased the content to nearly five hundred, and then passed. Other methods gain growth.
Now I am a personal account, which is to occasionally share my articles in the circle of friends to get fans in the circle of friends.
Don't gossip, get to the point.
How to get the first batch of seed fans of the public account?
Of course, the circle of friends and space Weibo reposted articles to attract attention. I personally recommend this way, rather than using WeChat groups to use friends to get the attention of friends.
The followers ’enthusiasm for reading articles, enthusiasm for comments and reposts are far higher than those attracted by human relationships. These active fans are the basis for rapid growth of fans in the future.
The second is to increase the distribution channels. The closed nature of the public account results in good content being suffocated, so only a series of reposts such as the circle of friends. However, these are not enough to get more traffic to provide more accurate followers. So the next step is to do a targeted distribution channel.
It ’s important to make suitable channels according to your own content. For example, film reviews, book reviews are more suitable for the Douban of the literary and cultural trendsetters, and the topics of the film critics who know about it. For news opinions, they tend to be headlines today. In this case, there will even be forum posts for drainage.
(Be sure to find user portraits that match your own content, and then find your target user's collection, such as interest posts, forums, etc., and then participate in content construction, is it better to post a drainage advertisement?)
Among them, Penguin (it has been renamed as: Tencent Content Open Platform) can be opened directly, because the content release of WeChat public account can be synchronized, and there is no need to manage it after opening.
Finally, a channel is called mail.
Write an introductory email of the public account you are doing, and then send it to your contacts in groups, such as withholding friends, and friends who are interested in your content will follow.
(I tried to send the mail from the deduction mailbox, probably about 10 at a time. The verification code is very annoying, and most people can't operate it, but it can be changed to a group mail, so it is a lot easier. Just like that, come on
Channels, routines, and tens of millions, only real implementation can create value.
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